02 / Identity
Identity
A name in capitals. A mark made of light.
The wordmark is the full name, set in Manrope capitals with wide letter spacing. The W is a ribbon of glass and chrome in the core colors. The wordmark signs every page. The W appears only where the brand itself is the subject, like this guide.
The wordmark
Rob Steven Williams
Rob Steven Williams
Using the wordmark
- Ink on light backgrounds. Dark ink on dark backgrounds.
- Keep clear space on every side equal to the height of the letters.
- Never stretch, outline, recolor or add effects.
- Do not rebuild the W from other shapes or repeat it as a pattern.