This is a real-life case study featuring two examples of “How I Executed Integrated Corporate Branding Campaigns with Celebrities, Athletes, Musicians, & Influencers” when you have a limited budget, or the brand does not have mass notoriety, or the product is not that well known or might be a global brand but in a niche market. These elements are key when you have a limited talent budget, and you are going in to negotiate. You also must have a diverse and wide network of contacts in your field, have and continue growing your friendships, and have influence with your peers.