Marketing frameworks and AI systems that turn strategy into execution and execution into measurable growth. 25+ years. Nike, HP, Sony, Marvel. 60+ major artists. Three exits. Now building the future of brand identity and governance with AI.
This is a real-life case study featuring two examples of “How I Executed Integrated Corporate Branding Campaigns with Celebrities, Athletes, Musicians, & Influencers” when you have a limited budget, or the brand does not have mass notoriety, or the product is not that well known or might be a global brand but in a niche market. These elements are key when you have a limited talent budget, and you are going in to negotiate. You also must have a diverse and wide network of contacts in your field, have and continue growing your friendships, and have influence with your peers.
“I saw the power of AI and how much it has evolved since OpenAI launched ChatGPT to the public. AI is the innovative technology impacting all aspects our life. I had the same excitement and understanding of a global impact “ahhh haaah” moment when I learned about this thing called “the world wide web back in 94’, and is exactly the same for me with AI.” -Rob Steven Williams
Independent Video Show (IVS) — Rob produced and directed the music video TV and IPTV series Independent Video Show (IVS) from 2004–2011, delivering more than 50 live broadcast celebrity interviews with record-breaking viewership. IVS went live from red carpets, film premieres, record release parties, and “making of” shoots, featuring both emerging and established hip-hop artists.
He secured a live broadcast marketing partnership with Justin.tv (now Twitch), as well as North American distribution on IPTV, mobile, and cable through HavocTV/DirectTV. The show also ran on On Demand Channel 101, an interactive television experience where viewers could text and vote on music videos in real time. IVS achieved international syndication in South Africa and Indonesia.
Artists & Collaborations — Rob worked with a wide range of artists and industry leaders including 40-Glocc, Algebra, Alex Syntec, Alonzo Williams (World Class Wreckin’ Cru), Bubba Sparxxx, Chamillionaire, Daz Dillinger, DJ Muggs, Fat Joe, Fishbone, George Clinton, Guru, Hurricane Chris, Hopsin, Jamie Jones, Jerry Heller, Lil Jon & The Eastside Boyz, Lil Mama, Lumidee, Mike Jones, Mint Condition, Molotov, Nelly, Ne-Yo, Nipsey Hussle, Pitbull, Purple Melon, Quik & AMG (The Fixxers), Skee-Lo, Snoop Dogg, Tha Alkaholiks, Too Short, The Visionaries, Ying Yang Twins, Yung Joc, and many others.